02 — 24/7 personal assistant
Approved Lux is a US-based team of human assistants reachable by call, text, or email — 24/7/365. Not a chatbot. Not an offshore queue. The chief of staff you'd hire if payroll and HR weren't a problem.
LHR delayed 4 hrs — rebooked the Milan leg, moved your 9am with Chen to Tuesday, car will wait at Linate.
What we handle
Anything an executive assistant, household manager, or chief of staff would handle — without the W-2 overhead, payroll, or single point of failure. One team, the same context, every channel.
Flights, hotels, ground transport, restaurant reservations, full itineraries with backup options, visa and document reminders.
Gift sourcing and delivery, home services, event planning from intimate to large, prescription and pharmacy coordination, dry cleaning, personal shopping.
Vendor comparison and vetting, local business shortlists, price negotiation, deal sourcing, review synthesis with the noise stripped out.
Inbox triage and email drafting, document formatting and light editing, expense tracking, vendor follow-up, meeting prep with briefings and agendas.
School and extracurricular coordination, childcare scheduling, pediatric and specialist appointments, birthday parties, summer camp enrollment.
Triple-channel access
Reach the assistant team however you think — by call, by text, by email. All three are monitored at equal priority by the same people with the same context. No tickets. No queues. No bots in the middle.
Tuesday · 7:42 AM
"Hi — this is Marcus's assistant. Confirming the 9am ENT for Olivia is moved to 11:15. We've notified the school and rescheduled the math tutor for 4. Anything else?"
Direct line, no IVR, average pickup under 30 seconds.
Friday · 11:38 PM
"LHR delayed 4 hrs. Rebooked Milan leg via AMS — same arrival window. Moved your 9am with Chen to Tuesday. Linate car will wait."
Replies typically within minutes, day or night.
Sunday · 9:12 AM
"Forwarded the contractor thread. Three vetted alternates with quotes attached, lowest 18% under his bid. We've drafted your reply — review and we'll send."
Same team, same context. No re-explaining.
Proactive Preference Learning
Your assistant team keeps a running profile of your standards, routines, vendors, and contacts. Month by month, the team anticipates needs rather than waits for instructions — the goal is to solve problems before you know they exist.
Preference profile
CompoundingMarcus L.
Member · 14 months
Lux Solo
Built for executives, founders, and busy professionals who need the leverage of an EA without the overhead. The team handles travel, errands, research, and inbox triage — and learns your preferences so you stop re-explaining.
Lux Circle · household
Everything in Lux Solo, extended across the household. School pickups, pediatric appointments, summer camp, birthday parties — one team holds the whole picture so no one in your family does it alone.
Always staffed
A US-based team staffed around the clock — every day of the year. No offshore handoffs at midnight, no pager-duty queue. The same team that knows you in the morning is the team that picks up at 3am.
Two plans · monthly
Month-to-month, no annual commitment. Switch tiers any time. Lux Circle adds household coverage for up to four people and full family management on top of everything in Lux Solo.
Lux Solo · individual
Approved Lux Solo
One assistant team for one principal. Full triple-channel access, every service category, preference memory that compounds.
Month-to-month · cancel anytime
Lux Circle · household
Up to 4 peopleApproved Lux Circle
Everything in Lux Solo, extended to four household members with a single coordinated team and full family management.
Month-to-month · cancel anytime
Member voices
Members reporting actual time reclaimed, actual rebookings, actual household coordination — across founders, working parents, and multi-generational households.
Texted my assistant at 11pm about a flight cancellation. By the time I woke up I had a new itinerary, a comped hotel night, and my morning meetings already moved. I haven't called an airline once since I joined.
Marcus L.
New York, NY · Lux Solo since 2023
I run a four-person household with two careers and three kids. Lux Circle is the closest thing I've found to having a real chief of staff. The school pickup chaos alone justifies the subscription.
The Bennett Family
Atlanta, GA · Lux Circle since 2024
Tried two offshore VA services before this. The difference is night and day — the team here writes like Americans, picks up the phone like Americans, and doesn't need a 12-hour delay to respond.
Daniela P.
Miami, FL · Lux Solo since 2022
They booked a last-minute table at a place that 'doesn't take reservations.' I still don't know how. I've stopped asking.
Jordan H.
Los Angeles, CA · Lux Solo since 2024
Onboarding took 30 minutes. Within a week the team knew my coffee order, my flight preferences, and which vendors I trust. By month two they were anticipating things I hadn't asked for yet.
Priya M.
Boston, MA · Lux Solo since 2023
Coordinating my mother's specialist appointments from 600 miles away used to eat my entire Sunday. The Lux Circle team handles the scheduling and follow-ups. I get a text summary instead of a panic.
Rachel K.
Denver, CO · Lux Circle since 2023
Email triage alone is worth the price. I went from 400 unread to inbox zero in a weekend, with the team learning which senders matter. Now they draft replies and I just approve.
Alex Z.
San Francisco, CA · Lux Solo since 2024
Birthday party for 22 kids with a custom cake, magician, and rented bounce house — start to finish, I made one phone call. The team handled vendors, invitations, and clean-up coordination.
The Iverson Household
Charlotte, NC · Lux Circle since 2022
I'm a founder. I delegated travel, vendor follow-up, and gift sourcing in week one. That's an EA-level workload at a fraction of W-2 cost — and it's available at 3am when I actually need it.
Chris O.
Austin, TX · Lux Solo since 2023
Common questions
The questions members ask most. If something here is unclear, the assistant team is staffed live, day or night.
Approved Lux · monthly subscription
A US-based team. Three channels. Twelve-plus hours back every week. Month-to-month, cancel anytime — most members never look back.
Month-to-month · 24/7 US-based team · Cancel anytime
